Constructive Translations Exhibit at Going Global Show, ExCeL Centre London (13th and 14th of May 2015)
Going Global Show
On the 13th and 14th of May 2015, the Constructive Translations team hired stand number 1110 and exhibited for 2 days at the Going Global Show held at the Excel Centre in London. Two of the team joined me (David Smith, Managing Director of Constructive Translations) over the period. The show was a full-day event on both days, running from 10 in the morning until 5 or 6 in the evening. We had a long couple of days and were glad to be able to take the weight off our feet when the event finished, but we got some very interesting leads and had some interesting conversations.
Why Did We Exhibit at the Going Global Show?
It is very well known that exports are a key driver of the growth of many British SME’s. The government are investing massively to help British businesses export to foreign locations, while foreign companies are finding increasing success in launching brands in the UK. Schemes such as the UKTI Passport to Export program and various programs run by groups such as the British Chambers of Commerce are also providing great support for exporters.
At Constructive Translations, we recognize the fact that translation plays an important role for importers and exporters. That’s why we are always looking to meet SME’s and any other business that are looking to start trading overseas.
The Going Global show website states that: “Visitors to Going Global will include companies who are already successful in the UK markets, but now wish to expand into other countries. We also expect attendance from importing and exporting companies from all sorts of industries, alongside businesses that trade with foreign companies.” That’s why we thought it would be a great fit for us.
The Timing of the Going Global Show
The Going Global show fits right into the middle of the year, just before the start of summer, which is typically our busiest time of the year. We decided that the timing of the show was right for us because it would give us a bit of a head start running into summer. The show also came right after our recent website redesign, so it was also a good opportunity to start sharing the new website with the world, and to start building recognition of our new brand.
From the perspective of our clients, we know that most SME’s do most of their work in mid to late summer and through until the end of autumn, so we hoped we could meet them just as they were beginning to action their export plans.
How we exhibited at the Going Global Show
In terms of physical resources, between the website redesign and the show, we did not have much time for preparations. Luckily the show was well organized by the hosts, and the process was pretty straightforward. We hired all the necessary furniture and lighting, and we were able to carry all the materials we needed by hand, with each time member bringing different materials.
Our strategy with trade shows is to always bring staff with a very good understanding of our business, and make sure they have more than enough knowledge to answer any questions clients might raise. We also made sure everyone understood the importance of listening to the people we met and ensuring that we picked up on any suggestions or potential opportunities. With this strategy, the show was more than just an opportunity to sell, we saw it as a way to refine our offering and make sure we were genuinely helping our customers.
Lessons Learned and Future Prospects
Some of the conversations we had at the show were further proof of the fact that SME’s generally require a lot of education with regards to the translation process. It is still seen as a commodity, which can be priced following a very fixed schedule, and which can be arranged with minimal understanding of the target audience. This is not true of course, but we did find that our staff were able to explain the situation to our potential customers, and were able to ask the minimum number of questions to get a good understanding of what was needed.
Constructive Translations also received some very good leads, and had some conversations with people who we believe we will be able to work with long into the future.