Surface Design Show

David

Surface Design Show

David Smith (Director of Constructive Translations) had the pleasure of attending the preview evening of the Surface Design Show, in London on February the 4th 2014.

The preview evening began at 6pm, with a good number of booths and stalls exhibiting. There was a debate on “Traditionalism, Modernism and the Vernacular” chaired by Maxwell Hutchinson. During the debate the speakers, who were mainly architects, gave their opinions on some key issues for the choice of materials.

Surface Design Show 2014

Surface Design Show 2014

In terms of exhibitors, there were a large number of companies promoting their architectural solutions, including wood, acoustic design, porcelains, light and other products and services.

The Surface Design Show was well organized, with a friendly crowd and clear layout. One problem was the London Underground strike which started at 9:30 pm that evening. Due to the strike, I decided to leave at 8 o’clock, but could have easily stayed another hour or two.

Another minor problem which I always have at events like the Surface Design Show is that basically it’s a room full of salespeople, and the exhibitors are strongly focused on selling to new clients rather than broader business development. That’s part and parcel of these events, but some kind of networking forum (perhaps just for an hour or two) where the focus is on actual networking rather than sales, might also be a nice idea.

This was definitely an event I would recommend for architects and interior designers. There were many opportunities to discover new products and services and meet some faces behind familiar brands. There was a range of RIBA-recognized CPD on offer, which would also be great for any students or upcoming professionals. As something as an “outsider” myself, occupying the space between an architect and linguist, I was able to learn a great deal. I look forward to attending the event next year.